ether pickles and ferments logo: the making of
The challenge was to create something edgy, bold and strong, for a soon to be released start up. The brief was that it be immediately recognizable on product labels, but true to brand. Hence the reverse out heavily modified avant garde typeface base, with black and white simplicity, on colored cloud inspired backgrounds to project the meaning of the word ether: the clear sky; the upper regions of air beyond the clouds.
Ether pickles and ferments as a company prepares eco-friendly, low production, chef prepared artisanal glass jared pickles and ferments that simply taste divine. So far the product has been test marketed in New Orleans and Southern California and has been exceptionally well received.
Target market is high end, upwardly mobile 18-45 year olds, sold through boutique independent stores, specialty retailers, e-commerce and restaurants.
Ether pickles and ferments as a company prepares eco-friendly, low production, chef prepared artisanal glass jared pickles and ferments that simply taste divine. So far the product has been test marketed in New Orleans and Southern California and has been exceptionally well received.
Target market is high end, upwardly mobile 18-45 year olds, sold through boutique independent stores, specialty retailers, e-commerce and restaurants.
the process:
With the name and target market defined, a design brief was generated stating the key components desired within the initial range of logos to be produced.
With the name and target market defined, a design brief was generated stating the key components desired within the initial range of logos to be produced.
development:
The favored was then selected and developed - with continual client consultation - to convey the perfect solution. From this, colors and type faces were defined and vector artwork in both color and black & white generated. This to form the building block from which to create the brand and market the organization. Notice type development and block positioning from initial top to bottom.
The favored was then selected and developed - with continual client consultation - to convey the perfect solution. From this, colors and type faces were defined and vector artwork in both color and black & white generated. This to form the building block from which to create the brand and market the organization. Notice type development and block positioning from initial top to bottom.
2023 Muse Gold Award
Ether Pickles and Ferments: 2023 Corporate Identity, logo design award.
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