t h e p r o c e s s:
Once name definition is achieved and target market defined, a design brief is generated stating the key components required from which an initial range of logos are produced. The favored is selected and developed to convey the perfect solution. From this, colors and type faces are defined and vector artwork in both color and black & white generated. This becomes the building block from which to create your brand and market your organization. If required a full corporate identity standards manual can be created to ensure future consistency by all regardless of location, throughout all collateral; product, signage, environmental, advertising, digital and printed.
Once name definition is achieved and target market defined, a design brief is generated stating the key components required from which an initial range of logos are produced. The favored is selected and developed to convey the perfect solution. From this, colors and type faces are defined and vector artwork in both color and black & white generated. This becomes the building block from which to create your brand and market your organization. If required a full corporate identity standards manual can be created to ensure future consistency by all regardless of location, throughout all collateral; product, signage, environmental, advertising, digital and printed.