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The Placerville Food Coop in California has a farm to fork philosophy. Their new general manager wanted to rebrand to effectively compete with Whole Foods. Unorthodoxly, primary and secondary logos were created for different format uses converting the freshness and local produce available at the store. Enclosed are samples of design and marketing including electronic email shots, print ads, electronic banners, funnel, SEO, SM, collateral of all types as well as signage, and environmental design.
